An example of a company making significant adjustments to their business based on perceptions of sustainability.
"In recent years we have been aware of the shift in our market to more sustainable solutions, which has led us to reconsider our name and position."
http://glggreenlifegroup.createsend5.com/T/ViewEmail/r/CB8E65DB8086C5E8/03B34709663B4DCFC9C291422E3DE149
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